Most people never worry about branding or proper hashtagging. They will post any picture they like and expect other people to like it too, even if it was out of focus, grainy, or didn’t mesh with the surrounds pictures. Unfortunately, it can be tricky to choose a photo to post that will have the same impact on your audience as it does to you. To really separate your Instagram feed from others out there, Instagrammers are now being very deliberate about what they post – creating Instagram themes resulting in beautiful feeds where each picture perfectly transitions to the next.
  • MeghanRosette – her feed has a super clean, super bright Instagram theme! All of her photos have a ton of white in the composition, making her feed flow together perfectly! As far as Instagram themes goes, the white theme is one of the most popular!
  • HappilyGrey – Her feed lives up to her name – like Meghan’s it’s super clean, but she brings the saturation down bringing a grayish hue to her feed.
  • LaurenConrad -We all know who LaurenConrad is – but did you know that she has an incredible Insta-feed? The photos are all warm-toned and have a hazy vibe.
  • StellaMariaBaer – She is an amazing artist who paints planets and moons and her is heavy in a sandy orange color. Her feed is my all time favorite!


Instagram theme
 Choose a few of these different ideas to help you come up with a theme that you love!
  • Get inspiration from your favorite feeds – what do you like about them? Figure out what it is that draws you to an Instagram feed and go from there. Things to look out for are brightness, saturation, a color scheme, and tints.
    • When you choose your ideal brightness/saturation/etc. Stick with it! All of my photos are super bright and that’s the way I like it, but other users like HappilyGrey, mentioned above, has an incredible feed full of desaturated images and because she is consistent, her pictures look so good together!
  • Crop all of your images the same way – whether that means sticking with the classic square, adding a white border, or making your image narrow or long. When all of your images are the same size and shape, it makes your feed look 100 times better as a whole.
    • If you choose to keep your theme with the classic squares the Instagram defaults to then you might want to consider using an app like Lidow for narrow images that you can’t crop.
  • Stick with the same filter – I personally don’t filter my photos, but if you’re a filter junkie find your favorite and stick with it. You want all of your pictures to meld well together, and giving them all the same filter will help.
  • Take pictures of the same subject  – this one requires more discipline and restricts you a lot more depending on how narrow of a subject you choose. You can pick anything from flowers, outfits, your dog – anything! Personally, I wouldn’t like doing this, but some Instagrammers have a ton of success with it!
  • Think about every picture before you post – does it fit your theme? If you love it but it just doesn’t quite go then consider tweeting it, or posting it on Facebook, instead of putting it on Instagram.


  • Collages are super cute and fun – but they will often times throw your theme off. For a really strong theme you want uniformity – if you have a ton of single pictures and then a collage, the uniformity is gone.
  • By no means do you have to have a theme for your Instagram. If I weren’t a blogger I wouldn’t, and before I started blogging my Instagram was an absolute mess and I loved it! But as I’m growing I just want to be more aware of my ‘brand’ and making sure my Instagram account is clean is just one way I am doing that.
  • Your theme can be as broad or narrow as you want – like I said earlier. You don’t have to stick to a super strict and restricting theme to have a nice feed – McKennaBleu, for example, is a super popular Instagrammer and her only ‘theme’ seems to be super bright pictures.
  • Just one picture can throw everything off. When you’re editing it, you may think that the picture fits perfectly, but every now and then give your feed a critical look and see if there are any pictures that just seem off.

Keep these things in mind and before you know it your Instagram theme will begin to take shape the more you post.